As a Global Market Research Analyst for Prudential, Rich led the first African American Financial Experience Study. She founded The Wealth Factory, a company focused on designing financial literacy edtech games. Since its founding, the company has launched its first game CreditStacker, which was named 'best in the country' by The White House, Department of Education, and JP Morgan Chase in 2016. Rich has received many accolades including HBCU 30 under 30, Hampton 40 under 40, and listed as one of Google’s top Black Female Founders. Rich’s story and work has been featured on Forbes, The Hill, NASDAQ, and Black Enterprise.